About Michèlle
Michèlle Robinson is Head of Marketing at Versinetic and its parent company, embedded systems engineering consultancy ByteSnap Design.
She has written about embedded systems since joining ByteSnap Design in 2014 and about EV charging for the past seven years. She was part of the team that founded Versinetic, launched in November 2020, which grew out of ByteSnap Design’s work on the Vigil project: the first integrated end to end vehicle to grid system in the UK, and winner of an EVIE industry award.
Michèlle came to technology from broadcast journalism, where she worked from 1990 as a news reporter, sub editor, correspondent and presenter across UK television and radio. Her career included BBC 5 Live, BBC Radio 4, BBC Breakfast News, ITV Central, Westcountry TV, and both BBC and independent local radio.
She writes on EV charging market developments, policy, incentives and industry trends.
Outside work, Michèlle travels, learns languages and practises hot yoga.
Articles by Michèlle
When Charging Updates Go Wrong: What 252 UK Charging Professionals Told Us About Firmware
A UK study of 252 EV charging professionals: 69% saw firmware updates cause real problems in the past year, and 57% had a launch or certification delayed.
EV Charging Infrastructure 2026 Trends
Get the analysis on EV charging infrastructure 2026 trends, together with actionable tips to help you stay ahead with developments and deployments.
EV Industry Trends 2025
Versinetic's EV charger engineers set out six trends for 2025, from the tougher ZEV mandate and greater affordability to the UK charging rollout.
Commercial EV Charging: 8 Challenges You Need to Plan For
Discover the essential challenges of commercial EV charging and how to address them effectively. Improve your EV charging strategy with our tips
3 Wireless EV Charging Technologies Transforming E-Mobility
Stay ahead with the groundbreaking EV charging technologies shaping the future of e-mobility. Read the guide for more insights
Charging on the Go: 2024 Public EV Charging & Payment Systems Whitepaper
The Charging on the Go 2024 whitepaper: public EV charging and payment trends set to transform the driver experience, from a survey of 803 UK drivers.
Empowering the Future – EV Charging Webinar
Watch the on-demand webinar on designing secure, remotely managed EV chargers, with experts from Versinetic, Digi and Ventus Wireless sharing insights.
EV Growth Australia Poll: Impact of Costs, Chargers & Standards
Discover key findings from our new EV Growth Australia Poll: how lower EV costs, increased public chargers and emissions standards can drive growth…
Driving EV Adoption and Infrastructure: Industry Whitepaper
Versinetic's whitepaper on EV adoption and infrastructure draws on a UK industry survey, exploring charging challenges, trends and barriers to net zero.
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